{"id":6742,"date":"2024-11-08T17:11:35","date_gmt":"2024-11-08T22:11:35","guid":{"rendered":"https:\/\/sandraperezdev.wpenginepowered.com\/?page_id=6742"},"modified":"2024-11-15T12:33:31","modified_gmt":"2024-11-15T17:33:31","slug":"concept-to-delivery","status":"publish","type":"page","link":"https:\/\/sandraperezbotero.com\/es\/concept-to-delivery\/","title":{"rendered":"De Idea a Lanzamiento"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6742\" class=\"elementor elementor-6742\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c730857 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"7c730857\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-368161c6 lakit-col-width-auto-no\" data-id=\"368161c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59baeb80 elementor-widget elementor-widget-heading\" data-id=\"59baeb80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">De Idea a Lanzamiento<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9faccc2 elementor-widget elementor-widget-heading\" data-id=\"9faccc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impulsando el Crecimiento a trav\u00e9s de la Innovaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f63cbcc elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"2f63cbcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57b8555a lakit-col-width-auto-no\" data-id=\"57b8555a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42c0f539 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c0f539\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-58a5496f lakit-col-width-auto-no\" data-id=\"58a5496f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c324cae elementor-widget elementor-widget-heading\" data-id=\"6c324cae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mi recorrido en Innovaci\u00f3n Corporativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641cd20 elementor-widget elementor-widget-text-editor\" data-id=\"641cd20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Promover el crecimiento ha sido la caracter\u00edstica distintiva de mi trayectoria en innovaci\u00f3n corporativa, desarrollo de productos y posicionamiento de marcas. He lanzado productos en diversas industrias, siempre mejorando mis habilidades en el entendimiento del cliente, el pensamiento estrat\u00e9gico y el liderazgo multifuncional para alcanzar resultados sobresalientes en el mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b9e8b48 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"b9e8b48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c421dc3 elementor-widget elementor-widget-spacer\" data-id=\"c421dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ad580f4 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"ad580f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f8fc1b e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"9f8fc1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-900fe94 elementor-widget elementor-widget-heading\" data-id=\"900fe94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industria Alimenticia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543efbe elementor-widget elementor-widget-heading\" data-id=\"543efbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liderar el mercado a trav\u00e9s de innovaci\u00f3n centrada en el consumidor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3d827 elementor-widget elementor-widget-text-editor\" data-id=\"6f3d827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inici\u00e9 mi carrera en la innovaci\u00f3n corporativa, liderando los aspectos t\u00e9cnicos del desarrollo de nuevos productos, desde la formulaci\u00f3n hasta el dise\u00f1o del empaque.<\/p><p>A trav\u00e9s del contacto directo con el consumidor, obtuve valiosos conocimientos que guiaron la selecci\u00f3n de materiales y maquinaria. Mi objetivo era superar expectativas y asegurar la diferenciaci\u00f3n en el mercado, cumpliendo siempre con los tiempos y los presupuestos establecidos.<\/p><p>El resultado: lanzamientos exitosos, adaptados a la preferencias de los consumidores en Colombia, Ecuador, Venezuela, Rep\u00fablica Dominicana y M\u00e9xico,  contribuyendo a consolidar la posici\u00f3n de la empresa como l\u00edder de mercado en la regi\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9ed9dc e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"d9ed9dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8cbcc1 elementor-widget elementor-widget-image-gallery\" data-id=\"b8cbcc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-6742 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b8cbcc1\" data-elementor-lightbox-title=\"Ricostilla\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc1NSwidXJsIjoiaHR0cHM6XC9cL3NhbmRyYXBlcmV6Ym90ZXJvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTBcL1JpY29zdGlsbGEuanBlZyIsInNsaWRlc2hvdyI6ImI4Y2JjYzEifQ%3D%3D\" href='https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Ricostilla.jpeg'><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Ricostilla-300x300.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Ricostilla-300x300.jpeg 300w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Ricostilla-150x150.jpeg 150w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Ricostilla-768x768.jpeg 768w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Ricostilla.jpeg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b8cbcc1\" data-elementor-lightbox-title=\"Bonice Mx\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc1NywidXJsIjoiaHR0cHM6XC9cL3NhbmRyYXBlcmV6Ym90ZXJvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTBcL0JvbmljZS1NeC5qcGVnIiwic2xpZGVzaG93IjoiYjhjYmNjMSJ9\" href='https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Bonice-Mx.jpeg'><img decoding=\"async\" width=\"232\" height=\"217\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Bonice-Mx.jpeg\" class=\"attachment-medium size-medium lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 232px; --smush-placeholder-aspect-ratio: 232\/217;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b8cbcc1\" data-elementor-lightbox-title=\"Light Ya\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc1OSwidXJsIjoiaHR0cHM6XC9cL3NhbmRyYXBlcmV6Ym90ZXJvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTBcL0xpZ2h0LVlhLndlYnAiLCJzbGlkZXNob3ciOiJiOGNiY2MxIn0%3D\" href='https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Light-Ya.webp'><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Light-Ya-300x300.webp\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Light-Ya-300x300.webp 300w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Light-Ya-150x150.webp 150w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Light-Ya-768x768.webp 768w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Light-Ya.webp 800w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b8cbcc1\" data-elementor-lightbox-title=\"Del Fogon\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc1OCwidXJsIjoiaHR0cHM6XC9cL3NhbmRyYXBlcmV6Ym90ZXJvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTBcL0RlbC1Gb2dvbi53ZWJwIiwic2xpZGVzaG93IjoiYjhjYmNjMSJ9\" href='https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Del-Fogon.webp'><img decoding=\"async\" width=\"300\" height=\"300\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Del-Fogon-300x300.webp\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Del-Fogon-300x300.webp 300w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Del-Fogon-150x150.webp 150w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Del-Fogon-768x768.webp 768w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Del-Fogon.webp 800w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"b8cbcc1\" data-elementor-lightbox-title=\"Naranya\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc2MCwidXJsIjoiaHR0cHM6XC9cL3NhbmRyYXBlcmV6Ym90ZXJvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTBcL05hcmFueWEuanBlZyIsInNsaWRlc2hvdyI6ImI4Y2JjYzEifQ%3D%3D\" href='https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Naranya.jpeg'><img decoding=\"async\" width=\"225\" height=\"225\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Naranya.jpeg\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Naranya.jpeg 225w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Naranya-150x150.jpeg 150w\" data-sizes=\"(max-width: 225px) 100vw, 225px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 225px; --smush-placeholder-aspect-ratio: 225\/225;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1baa416 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"1baa416\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a64d08 e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"4a64d08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5603ea0 elementor-widget elementor-widget-heading\" data-id=\"5603ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industria Farmaceutica (OTC)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd9d4a elementor-widget elementor-widget-heading\" data-id=\"4fd9d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovando en una marca de larga tradici\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3294ee5 elementor-widget elementor-widget-text-editor\" data-id=\"3294ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De un rol t\u00e9cnico, pas\u00e9 luego a trabajar en innovaci\u00f3n de marcas, liderando la conceptualizaci\u00f3n y el lanzamiento de tres nuevos productos multivitam\u00ednicos para una marca local tradicional. Aprovechando los conocimientos sobre bienestar, el posicionamiento estrat\u00e9gico de la marca y la diferenciaci\u00f3n de productos, mi equipo revitaliz\u00f3 la marca, ampliando su participaci\u00f3n en el mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9dab36 e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"c9dab36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0df74 elementor-widget elementor-widget-image-gallery\" data-id=\"5b0df74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-6742 gallery-columns-3 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5b0df74\" data-elementor-lightbox-title=\"Tarrito Rojo chicos\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc2NCwidXJsIjoiaHR0cHM6XC9cL3NhbmRyYXBlcmV6Ym90ZXJvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTBcL1RhcnJpdG8tUm9qby1jaGljb3Mud2VicCIsInNsaWRlc2hvdyI6IjViMGRmNzQifQ%3D%3D\" href='https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-Rojo-chicos.webp'><img decoding=\"async\" width=\"768\" height=\"768\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-Rojo-chicos-768x768.webp\" class=\"attachment-medium_large size-medium_large lazyload\" alt=\"\" data-srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-Rojo-chicos-768x768.webp 768w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-Rojo-chicos-300x300.webp 300w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-Rojo-chicos-150x150.webp 150w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-Rojo-chicos.webp 800w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; 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--smush-placeholder-aspect-ratio: 320\/320;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5b0df74\" data-elementor-lightbox-title=\"Tarrito rojo sabores\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc2NiwidXJsIjoiaHR0cHM6XC9cL3NhbmRyYXBlcmV6Ym90ZXJvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTBcL1RhcnJpdG8tcm9qby1zYWJvcmVzLnBuZyIsInNsaWRlc2hvdyI6IjViMGRmNzQifQ%3D%3D\" href='https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-rojo-sabores.png'><img decoding=\"async\" width=\"768\" height=\"557\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-rojo-sabores-768x557.png\" class=\"attachment-medium_large size-medium_large lazyload\" alt=\"\" data-srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-rojo-sabores-768x557.png 768w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-rojo-sabores-300x218.png 300w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Tarrito-rojo-sabores.png 1024w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/557;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3ed87a e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"f3ed87a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1265f5b e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"1265f5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee2691 elementor-widget elementor-widget-heading\" data-id=\"1ee2691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industria de Belleza<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e58fcd0 elementor-widget elementor-widget-heading\" data-id=\"e58fcd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Liderando portafolios de producto de alto volumen e impacto\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed25bfc elementor-widget elementor-widget-text-editor\" data-id=\"ed25bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la din\u00e1mica industria de la belleza, gestion\u00e9 portafolios de productos para tres marcas \u2014\u00c9sika, L\u2019Bel y Cyzone\u2014en las categor\u00edas de maquillaje, cuidado personal, fragancias y cuidado de la piel. Trabajando dentro de un modelo de ventas directas, entreg\u00e1bamos un nuevo cat\u00e1logo de productos cada 28 d\u00edas. Liderando equipos \u00e1giles y multifuncionales de hasta 10 colaboradores directos, apliqu\u00e9 procesos Lean y metodolog\u00edas de Design Thinking para identificar oportunidades de mercado, generar conocimiento del consumidor y crear conceptos de productos innovadores.<\/p><p>Los equipos a mi cargo gestionaban el proceso completo de desarrollo de productos, asegurando que cada lanzamiento fuera puntual y exitoso en 14 pa\u00edses de Am\u00e9rica Latina. Muchos de estos lanzamientos no solo alcanzaron, sino que superaron los ambiciosos objetivos de ventas. Manteni\u00e9ndonos al tanto de las tendencias globales a trav\u00e9s del trabajo con proveedores y presencia en ferias del sector, logramos entregar productos que resonaron con los consumidores y fortalecieron la presencia en el mercado de \u00c9sika, L\u2019Bel y Cyzone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6048830 e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"6048830\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5de7da9 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"5de7da9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-3' class='gallery galleryid-6742 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5de7da9\" data-elementor-lightbox-title=\"Concentre total\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc3NCwidXJsIjoiaHR0cHM6XC9cL3NhbmRyYXBlcmV6Ym90ZXJvLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMTBcL0NvbmNlbnRyZS10b3RhbC5qcGciLCJzbGlkZXNob3ciOiI1ZGU3ZGE5In0%3D\" href='https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Concentre-total.jpg'><img decoding=\"async\" width=\"300\" height=\"182\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Concentre-total-300x182.jpg\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Concentre-total-300x182.jpg 300w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Concentre-total-768x465.jpg 768w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Concentre-total.jpg 1000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; 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--smush-placeholder-aspect-ratio: 144\/300;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5af8e8f e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"5af8e8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c9fa0f e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"8c9fa0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a680d9 elementor-widget elementor-widget-heading\" data-id=\"1a680d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De innovaci\u00f3n corporativa a Transformaci\u00f3n Cultural<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f902e elementor-widget elementor-widget-heading\" data-id=\"e5f902e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aprovechando la resoluci\u00f3n creativa de problemas y la adaptabilidad para fomentar una cultura de innovaci\u00f3n.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549b795 elementor-widget elementor-widget-text-editor\" data-id=\"549b795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Construyendo sobre mi experiencia previa, ampli\u00e9 mi funci\u00f3n de liderar la innovaci\u00f3n de productos y marcas a fomentar una cultura de innovaci\u00f3n en \u00e1reas funcionales como operaciones, cadena de suministro, marketing y ventas.<\/p><p>En el acelerado entorno de ventas directas, apliqu\u00e9 metodolog\u00edas \u00e1giles y design thinking m\u00e1s all\u00e1 del desarrollo de productos, ayudando a diferentes equipos a enfrentar desaf\u00edos \u00fanicos con un enfoque estrat\u00e9gico e innovador. Este cambio permiti\u00f3 a la empresa integrar la innovaci\u00f3n como una capacidad central, impulsando un crecimiento sostenible y agilidad en todo el modelo de negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc1ae41 e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"bc1ae41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-893a30e e-grid e-con-boxed lakit-col-width-auto-no e-container e-con e-child\" data-id=\"893a30e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e6d0f elementor-widget elementor-widget-image\" data-id=\"34e6d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"393\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/4th-Option-Sales-Colombia.jpg\" class=\"attachment-large size-large wp-image-6852 lazyload\" alt=\"\" data-srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/4th-Option-Sales-Colombia.jpg 640w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/4th-Option-Sales-Colombia-300x184.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/393;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8998219 elementor-widget elementor-widget-image\" data-id=\"8998219\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"480\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Asamblea-Col-1.jpg\" class=\"attachment-large size-large wp-image-6854 lazyload\" alt=\"\" data-srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Asamblea-Col-1.jpg 640w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Asamblea-Col-1-300x225.jpg 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/480;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d2a2d elementor-widget elementor-widget-image\" data-id=\"58d2a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"569\" height=\"322\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Imagen2.jpg\" class=\"attachment-large size-large wp-image-6856 lazyload\" alt=\"\" data-srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Imagen2.jpg 569w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/Imagen2-300x170.jpg 300w\" data-sizes=\"(max-width: 569px) 100vw, 569px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 569px; --smush-placeholder-aspect-ratio: 569\/322;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d711e75 elementor-widget elementor-widget-image\" data-id=\"d711e75\" data-element_type=\"widget\" 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1866a307 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"1866a307\" data-element_type=\"section\" data-e-type=\"section\" id=\"xs_cta_style_15\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e1c4e1e lakit-col-width-auto-no\" data-id=\"2e1c4e1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4419c909 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4419c909\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-639e27ae lakit-col-width-auto-no\" data-id=\"639e27ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4557d9c9 elementor-widget elementor-widget-elementskit-heading\" data-id=\"4557d9c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper 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I\u2019ve launched products across various industries, refining my skills in customer insights, strategic thinking, and cross-functional leadership to deliver market-leading, growth-driving results. 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