{"id":6903,"date":"2024-11-01T17:35:47","date_gmt":"2024-11-01T22:35:47","guid":{"rendered":"https:\/\/sandraperezdev.wpenginepowered.com\/?p=6903"},"modified":"2024-11-10T12:41:02","modified_gmt":"2024-11-10T17:41:02","slug":"revitalizing-a-traditional-brand-and-ensuring-successful-product-launches","status":"publish","type":"post","link":"https:\/\/sandraperezbotero.com\/es\/revitalizing-a-traditional-brand-and-ensuring-successful-product-launches\/","title":{"rendered":"\u00bfC\u00f3mo asegurar lanzamientos exitosos que revitalicen la marca?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6903\" class=\"elementor elementor-6903\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b863900 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"b863900\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77abd1c elementor-widget elementor-widget-heading\" data-id=\"77abd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cliente: Grupo Vilaseca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777c82b elementor-widget elementor-widget-heading\" data-id=\"777c82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sector:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786d9d7 elementor-widget elementor-widget-text-editor\" data-id=\"786d9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CPG, Alimentos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2ddcf elementor-widget elementor-widget-heading\" data-id=\"0d2ddcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servicio:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98a6775 e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"98a6775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d02ff74 elementor-widget elementor-widget-text-editor\" data-id=\"d02ff74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sprint de Innovaci\u00f3n, Estrategia, Nuevos Productos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c632dd1 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"c632dd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/ESTRATEGIA-UNA-GUAYAQUIL2.jpg\" class=\"attachment-large size-large wp-image-6800\" alt=\"\" srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/ESTRATEGIA-UNA-GUAYAQUIL2.jpg 960w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/ESTRATEGIA-UNA-GUAYAQUIL2-300x225.jpg 300w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/10\/ESTRATEGIA-UNA-GUAYAQUIL2-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a15007 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"9a15007\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e646008 elementor-widget elementor-widget-spacer\" data-id=\"e646008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b410c elementor-widget elementor-widget-heading\" data-id=\"60b410c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pregunta\/Reto:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5271335 elementor-widget elementor-widget-text-editor\" data-id=\"5271335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2018, Chiver\u00eda, una destacada marca del Grupo Vilaseca, reconocida en el mercado de productos l\u00e1cteos, enfrent\u00f3 un desaf\u00edo significativo: \u201c\u00bfC\u00f3mo aseguramos que el lanzamiento de nuevos productos l\u00e1cteos sea sostenible, replicable y agregue valor al negocio?\u201d La marca necesitaba un proceso estructurado pero flexible para desarrollar y lanzar nuevos productos que aprovechara las oportunidades del mercado mientras superaba las expectativas de los consumidores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5337b elementor-widget elementor-widget-spacer\" data-id=\"4d5337b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6aabca elementor-widget elementor-widget-heading\" data-id=\"e6aabca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4662cc elementor-widget elementor-widget-text-editor\" data-id=\"c4662cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><p class=\"mb-2 whitespace-pre-wrap\">Para abordar estos desaf\u00edos, trabaj\u00e9 con la Unidad de Negocios de Alimentos del Grupo para dise\u00f1ar un macro proceso \u00e1gil que optimizara el desarrollo y lanzamiento de productos. El enfoque incluy\u00f3:<\/p><ol><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Creaci\u00f3n de un proceso estructurado con un modelo SIPOC \u00e1gil:<\/strong> Trabajando con un equipo multifuncional, creamos un modelo iterativo a medida para guiar a Chiver\u00eda en las etapas de dise\u00f1o, desarrollo y lanzamiento de nuevos productos l\u00e1cteos, asegurando que los procesos fueran sostenibles y replicables.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Plan de acci\u00f3n para la implementaci\u00f3n:<\/strong> Elaboramos un plan de acci\u00f3n detallado para la implementaci\u00f3n, evaluaci\u00f3n y mejora continua del proceso, integr\u00e1ndolo en la gesti\u00f3n de innovaci\u00f3n de Chiver\u00eda.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Alineaci\u00f3n con el prop\u00f3sito y la visi\u00f3n del negocio:<\/strong> El nuevo proceso se aline\u00f3 con los objetivos comerciales m\u00e1s amplios de Chiver\u00eda, centr\u00e1ndose en generar rentabilidad, aprovechar oportunidades de mercado tanto nacionales como internacionales y satisfacer las necesidades de los consumidores.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Compromiso y pasi\u00f3n en el equipo:<\/strong> Se profundiz\u00f3 en la importancia de la colaboraci\u00f3n en todo el equipo, cultivando la pasi\u00f3n y el compromiso para impulsar el proceso con \u00e9xito.<\/p><\/li><\/ol><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740326f elementor-widget elementor-widget-spacer\" data-id=\"740326f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17fadd6 elementor-widget elementor-widget-heading\" data-id=\"17fadd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entregables:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc290e elementor-widget elementor-widget-text-editor\" data-id=\"bfc290e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><p class=\"mb-2 whitespace-pre-wrap\">Esta iniciativa logr\u00f3 mejoras radicales en la capacidades de innovaci\u00f3n y desarrollo de productos de la marca Chiver\u00eda y de la unidad de negocio:<\/p><ul><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Indicadores de \u00c9xito:<\/strong> Se establecieron indicadores para medir el desempe\u00f1o, los cuales incluyeron el porcentaje de contribuci\u00f3n de las ventas de nuevos productos, el tiempo de lanzamiento al mercado (TTM), la aceptaci\u00f3n de conceptos y f\u00f3rmulas, y las evaluaciones de costos reales frente a prototipos, adem\u00e1s de los indicadores de calidad.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Transformaci\u00f3n operativa y cultural:<\/strong> El nuevo proceso facilit\u00f3 un cambio cultural dentro del equipo de Chiver\u00eda, fomentando una mayor alineaci\u00f3n estrat\u00e9gica y capacidad de ejecuci\u00f3n.<\/p><\/li><\/ul><p class=\"mb-2 whitespace-pre-wrap\">\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6c459 elementor-widget elementor-widget-text-editor\" data-id=\"dc6c459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><p class=\"mb-2 whitespace-pre-wrap\">Por medio de la implementaci\u00f3n de un proceso de desarrollo de nuevos productos, estructurado pero flexible, la marca Chiver\u00eda increment\u00f3 su capacidad de crear productos l\u00e1cteos, innovadores, centrados en el consumidor, rentables y alineados con la vision estrat\u00e9gica del negocio.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b7b05 elementor-widget elementor-widget-spacer\" data-id=\"d9b7b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6de859 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"f6de859\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05bfa96 elementor-widget elementor-widget-spacer\" data-id=\"05bfa96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-485a9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"485a9c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3948ff4 lakit-col-width-auto-no\" data-id=\"3948ff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-078601f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"078601f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32d6d57 lakit-col-width-auto-no\" data-id=\"32d6d57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13de6a4 elementor-widget elementor-widget-elementskit-heading\" data-id=\"13de6a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Transforma tus Retos en Oportunidades<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Explora los Sprints de Innovaci\u00f3n y desarrolla el potencial de tu equipo, hoy!<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed2deb9 lakit-col-width-auto-no\" data-id=\"ed2deb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d71b865 elementor-align-left elementor-align--mobilecenter elementor-widget elementor-widget-elementskit-button\" data-id=\"d71b865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/sandraperezbotero.com\/es\/innovation-sprints\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tExplorar Sprints\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Client: Vilaseca Group Sector: CPG, Food Service: Innovation Sprint, Strategy, New Product Development Question\/Challenge: In 2018, Chiveria, a distinguished brand under the Vilaseca Group known for its dairy products, faced a significant challenge: &#8220;How do we ensure that the launch of new dairy products is sustainable, replicable, and adds value to the business?&#8221; The brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-6903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revitalizing a Traditional Brand and Ensuring Successful Product Launches | Sandra P\u00e9rez Botero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandraperezbotero.com\/es\/revitalizing-a-traditional-brand-and-ensuring-successful-product-launches\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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