{"id":6904,"date":"2024-11-01T18:18:01","date_gmt":"2024-11-01T23:18:01","guid":{"rendered":"https:\/\/sandraperezdev.wpenginepowered.com\/?p=6904"},"modified":"2024-11-10T12:40:02","modified_gmt":"2024-11-10T17:40:02","slug":"leveraging-innovation-to-thrive-in-international-markets","status":"publish","type":"post","link":"https:\/\/sandraperezbotero.com\/es\/leveraging-innovation-to-thrive-in-international-markets\/","title":{"rendered":"\u00bfC\u00f3mo diferenciarnos y crecer en mercados internacionales?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6904\" class=\"elementor elementor-6904\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b863900 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"b863900\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77abd1c elementor-widget elementor-widget-heading\" data-id=\"77abd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cliente: C\u00e1mara de Comercio de Cali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777c82b elementor-widget elementor-widget-heading\" data-id=\"777c82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sector:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786d9d7 elementor-widget elementor-widget-text-editor\" data-id=\"786d9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Salud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2ddcf elementor-widget elementor-widget-heading\" data-id=\"0d2ddcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servicio:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98a6775 e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"98a6775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d02ff74 elementor-widget elementor-widget-text-editor\" data-id=\"d02ff74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sprint de Innovaci\u00f3n, Posicionamiento, Resolver Retos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3130b98 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3130b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/pexels-pixabay-40568-1024x682.jpg\" class=\"attachment-large size-large wp-image-6905\" alt=\"\" srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/pexels-pixabay-40568-1024x682.jpg 1024w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/pexels-pixabay-40568-300x200.jpg 300w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/pexels-pixabay-40568-768x512.jpg 768w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/pexels-pixabay-40568.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a15007 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"9a15007\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e646008 elementor-widget elementor-widget-spacer\" data-id=\"e646008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b410c elementor-widget elementor-widget-heading\" data-id=\"60b410c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pregunta\/Reto:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5271335 elementor-widget elementor-widget-text-editor\" data-id=\"5271335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Cl\u00faster de Excelencia Cl\u00ednica, establecido por la C\u00e1mara de Comercio de Cali, reuni\u00f3 a cinco de las instituciones de salud m\u00e1s importantes de la regi\u00f3n para fortalecer su competitividad internacional. Estas instituciones buscaban elevar su posici\u00f3n global desarrollando productos innovadores y modelos de negocio que mejoraran sus servicios y eficiencia operativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5337b elementor-widget elementor-widget-spacer\" data-id=\"4d5337b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6aabca elementor-widget elementor-widget-heading\" data-id=\"e6aabca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4662cc elementor-widget elementor-widget-text-editor\" data-id=\"c4662cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><p class=\"mb-2 whitespace-pre-wrap\">Para enfrentar estos desaf\u00edos, dise\u00f1\u00e9 e implement\u00e9 un programa integral de Dise\u00f1o de Negocios a lo largo de cuatro meses. El programa incluy\u00f3 varias fases clave:<\/p><ol><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Exploraci\u00f3n de Oportunidades y Necesidades<\/strong> La fase inicial consisti\u00f3 en identificar oportunidades reales y necesidades insatisfechas dentro del contexto de cada instituci\u00f3n, con enfoque estrat\u00e9gico en sus motivaciones y desaf\u00edos.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Alineamiento Estrat\u00e9gico y Redefinici\u00f3n de Retos<\/strong> A trav\u00e9s de una investigaci\u00f3n cualitativa, ayudamos a redefinir los desaf\u00edos centrales y las ideas clave, aline\u00e1ndolos estrat\u00e9gicamente con los objetivos y las capacidades de las instituciones.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Co-creaci\u00f3n y Propuestas de Soluciones<\/strong> En sesiones de co-creaci\u00f3n los equipos generaron ideas y desarrollaron soluciones innovadoras y modelos de negocio adaptados a sus necesidades<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Integraci\u00f3n y Validaci\u00f3n<\/strong> La fase final se centr\u00f3 en c\u00f3mo integrar las nuevas soluciones dentro de los marcos institucionales existentes y sentar las bases para su validaci\u00f3n e implementaci\u00f3n, asegurando una ejecuci\u00f3n pr\u00e1ctica y sostenible.<\/p><\/li><\/ol><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740326f elementor-widget elementor-widget-spacer\" data-id=\"740326f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17fadd6 elementor-widget elementor-widget-heading\" data-id=\"17fadd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entregables:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc290e elementor-widget elementor-widget-text-editor\" data-id=\"bfc290e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><p class=\"mb-2 whitespace-pre-wrap\">El proceso logr\u00f3 resultados significativos para las instituciones de salud participantes:<\/p><ul><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Roadmaps para ejecuci\u00f3n e implementaci\u00f3n:<\/strong> Cada instituci\u00f3n cre\u00f3 una hoja de ruta personalizada con actividades espec\u00edficas dise\u00f1adas para guiar sus iniciativas estrat\u00e9gicas y mejorar su competitividad.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Conceptos de Productos\/Servicios y Modelos de Negocio:<\/strong> Los equipos co-crearon con \u00e9xito conceptos y modelos de negocio que sentaron las bases para soluciones innovadoras en el sector salud y que mejoran la prestaci\u00f3n de servicios.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Equipos empoderados y energizados:<\/strong> El Sprint de Innovaci\u00f3n no solo produjo resultados tangibles, sino que tambi\u00e9n energiz\u00f3 a los equipos, dot\u00e1ndolos de metodolog\u00edas y herramientas para el aprendizaje y la innovaci\u00f3n continuos.<\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6c459 elementor-widget elementor-widget-text-editor\" data-id=\"dc6c459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><p class=\"mb-2 whitespace-pre-wrap\">By adopting a structured approach to Business Design, these institutions increased their capacity to innovate and improved their readiness to compete on an international stage.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6de859 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"f6de859\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f04892 elementor-widget elementor-widget-spacer\" data-id=\"5f04892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66062ad e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"66062ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5345b5 elementor-widget elementor-widget-heading\" data-id=\"f5345b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organizaciones Participantes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c347ff elementor-widget elementor-widget-spacer\" data-id=\"6c347ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad75586 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"ad75586\" data-element_type=\"widget\" data-e-type=\"widget\" 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swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/Clinica-Oftalmologica-e1730502505513.png\" alt=\"Clinica Oftalmologica\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 341px; --smush-placeholder-aspect-ratio: 341\/159;\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/Saluvite-300x300.jpg\" alt=\"Saluvite\" 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lazyload\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/Imbanaco-300x120.jpg\" alt=\"Imbanaco\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/120;\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image lazyload\" data-src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/Clinica-Amiga-1.jpg\" alt=\"Clinica Amiga\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 198px; --smush-placeholder-aspect-ratio: 198\/118;\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05bfa96 elementor-widget elementor-widget-spacer\" data-id=\"05bfa96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-485a9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"485a9c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3948ff4 lakit-col-width-auto-no\" data-id=\"3948ff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-078601f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"078601f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div 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de Innovaci\u00f3n y desarrolla el potencial de tu equipo, hoy!<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed2deb9 lakit-col-width-auto-no\" data-id=\"ed2deb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d71b865 elementor-align-left elementor-align--mobilecenter elementor-widget elementor-widget-elementskit-button\" data-id=\"d71b865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/sandraperezbotero.com\/es\/innovation-sprints\/\" class=\"elementskit-btn 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The breakthrough question posed for this initiative was: &#8220;How can we enhance our international competitiveness?&#8221; These [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-6904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leveraging Innovation to Thrive in International Markets | Sandra P\u00e9rez Botero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandraperezbotero.com\/es\/leveraging-innovation-to-thrive-in-international-markets\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging Innovation to Thrive in International Markets | Sandra P\u00e9rez Botero\" \/>\n<meta property=\"og:description\" content=\"Client: Cali Chamber of Commerce Sector: Healthcare Service: Innovation Sprint, Positioning, Solving Challenges Question\/Challenge: The Healthcare Cluster, established by the Cali Chamber of Commerce, brought together five of the region&#8217;s most significant health institutions to bolster their international competitiveness. 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