{"id":6912,"date":"2024-11-02T08:05:56","date_gmt":"2024-11-02T13:05:56","guid":{"rendered":"https:\/\/sandraperezdev.wpenginepowered.com\/?p=6912"},"modified":"2024-11-10T12:39:31","modified_gmt":"2024-11-10T17:39:31","slug":"defining-strategic-innovation-for-business-success","status":"publish","type":"post","link":"https:\/\/sandraperezbotero.com\/es\/defining-strategic-innovation-for-business-success\/","title":{"rendered":"\u00bfCu\u00e1les deben ser nuestros los focos estrat\u00e9gicos de Innovaci\u00f3n?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6912\" class=\"elementor elementor-6912\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b863900 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"b863900\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77abd1c elementor-widget elementor-widget-heading\" data-id=\"77abd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Client: Sigra Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777c82b elementor-widget elementor-widget-heading\" data-id=\"777c82b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sector:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786d9d7 elementor-widget elementor-widget-text-editor\" data-id=\"786d9d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Grasas y aceites vegetales refinados, B2B, B2C<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2ddcf elementor-widget elementor-widget-heading\" data-id=\"0d2ddcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Servicio:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98a6775 e-con-full e-flex lakit-col-width-auto-no e-container e-con e-child\" data-id=\"98a6775\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d02ff74 elementor-widget elementor-widget-text-editor\" data-id=\"d02ff74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sprint de Innovaci\u00f3n, Estrategia de Innovaci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3130b98 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3130b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/sigra1-e1730552067418.jpg\" class=\"attachment-large size-large wp-image-6913\" alt=\"\" srcset=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/sigra1-e1730552067418.jpg 960w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/sigra1-e1730552067418-300x199.jpg 300w, https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/sigra1-e1730552067418-768x509.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a15007 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"9a15007\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e646008 elementor-widget elementor-widget-spacer\" data-id=\"e646008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b410c elementor-widget elementor-widget-heading\" data-id=\"60b410c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pregunta\/Reto:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5271335 elementor-widget elementor-widget-text-editor\" data-id=\"5271335\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sigra, empresa l\u00edder en el sector de aceites y grasas, reconocida por la calidad de sus productos en los mercados industriales y de consumo, se plante\u00f3 una pregunta crucial: \u201c\u00bfQu\u00e9 acciones estrat\u00e9gicas y campos de innovaci\u00f3n nos permitir\u00e1n impactar efectivamente nuestras m\u00e9tricas de negocio?\u201d Para mantener su liderazgo en la industria y lograr resultados empresariales significativos, Sigra busc\u00f3 alinear sus objetivos estrat\u00e9gicos con sus iniciativas de innovaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5337b elementor-widget elementor-widget-spacer\" data-id=\"4d5337b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6aabca elementor-widget elementor-widget-heading\" data-id=\"e6aabca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrategia:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4662cc elementor-widget elementor-widget-text-editor\" data-id=\"c4662cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><p class=\"mb-2 whitespace-pre-wrap\">Para abordar este desaf\u00edo, me asoci\u00e9 con dos firmas consultoras, Americol y Outliers, para ayudar a Sigra a desarrollar una estrategia integral y un modelo de innovaci\u00f3n. Nuestro enfoque incluy\u00f3 los siguientes pasos:<\/p><ol><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Entendimiento del Contexto:<\/strong> Realizamos un an\u00e1lisis profundo del entorno de Sigra para identificar oportunidades potenciales de alineaci\u00f3n y crecimiento.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Dise\u00f1o de la Estrategia de Innovaci\u00f3n<\/strong> Utilizando las conclusiones de nuestro an\u00e1lisis, dise\u00f1amos una estrategia de innovaci\u00f3n a medida que se aline\u00f3 con los objetivos a largo plazo y las ambiciones de Sigra en la industria.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Crear un plan de acci\u00f3n:<\/strong> Guiamos a los equipos de Sigra en la formulaci\u00f3n de planes de acci\u00f3n detallados para implementar eficazmente la estrategia de innovaci\u00f3n, respaldando el desarrollo de un s\u00f3lido modelo de innovaci\u00f3n.<\/p><\/li><\/ol><p class=\"mb-2 whitespace-pre-wrap\">A trav\u00e9s de talleres colaborativos, aseguramos que los equipos de trabajo y el equipo ejecutivo estuvieran en sinton\u00eda, fomentando una alineaci\u00f3n estrat\u00e9gica en todos los niveles de la organizaci\u00f3n.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-740326f elementor-widget elementor-widget-spacer\" data-id=\"740326f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17fadd6 elementor-widget elementor-widget-heading\" data-id=\"17fadd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entregables:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc290e elementor-widget elementor-widget-text-editor\" data-id=\"bfc290e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><p class=\"mb-2 whitespace-pre-wrap\">La iniciativa produjo logros destacados para Sigra:<\/p><ul><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Alineaci\u00f3n Estrat\u00e9gica:<\/strong> Sigra estableci\u00f3 enfoques estrat\u00e9gicos claros alineados con su MEGA, sentando una base s\u00f3lida para sus esfuerzos de innovaci\u00f3n.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Roadmap accionable:<\/strong> Los planes de acci\u00f3n detallados para la ejecuci\u00f3n efectiva de la estrategia de innovaci\u00f3n, asegurando que las iniciativas fueran pr\u00e1cticas y escalables.<\/p><\/li><li><p class=\"mb-2 whitespace-pre-wrap\"><strong>Metricas de Negocio mejoradas:<\/strong> Como resultado, Sigra avanz\u00f3 hacia lograr mejoras medibles en sus indicadores de rendimiento empresarial, respaldada por un marco estrat\u00e9gico de innovaci\u00f3n integrado en sus procesos.<\/p><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6c459 elementor-widget elementor-widget-text-editor\" data-id=\"dc6c459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al adoptar un enfoque estructurado de innovaci\u00f3n estrat\u00e9gica, Sigra reforz\u00f3 su compromiso con el uso de pr\u00e1cticas innovadoras como catalizador del \u00e9xito empresarial, posicionando a la empresa para un crecimiento sostenible en la industria de aceites y grasas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6de859 e-flex e-con-boxed lakit-col-width-auto-no e-container e-root-container elementor-top-section e-con e-parent\" data-id=\"f6de859\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f04892 elementor-widget elementor-widget-spacer\" data-id=\"5f04892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-485a9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"485a9c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3948ff4 lakit-col-width-auto-no\" data-id=\"3948ff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-078601f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"078601f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32d6d57 lakit-col-width-auto-no\" data-id=\"32d6d57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13de6a4 elementor-widget elementor-widget-elementskit-heading\" data-id=\"13de6a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Transforma tus Retos en Oportunidades<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Explora los Sprints de Innovaci\u00f3n y desarrolla el potencial de tu equipo, hoy!<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed2deb9 lakit-col-width-auto-no\" data-id=\"ed2deb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d71b865 elementor-align-left elementor-align--mobilecenter elementor-widget elementor-widget-elementskit-button\" data-id=\"d71b865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/sandraperezbotero.com\/es\/innovation-sprints\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tExplorar Sprints\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Client: Sigra Group Sector: Refined vegetable oils and fats, B2B, B2C Service: Innovation Sprint, Innovation Strategy Question\/Challenge: Sigra, a leading player in the oils and fats sector known for its quality products in industrial and consumer markets, posed a critical question: &#8220;Which strategic actions and innovation fields will allow us to effectively impact our business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-6912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Defining Strategic Innovation for Business Success | Sandra P\u00e9rez Botero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandraperezbotero.com\/es\/defining-strategic-innovation-for-business-success\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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