{"id":6927,"date":"2024-08-08T09:30:00","date_gmt":"2024-08-08T14:30:00","guid":{"rendered":"https:\/\/sandraperezdev.wpenginepowered.com\/?p=6927"},"modified":"2024-11-05T16:48:53","modified_gmt":"2024-11-05T21:48:53","slug":"a-personal-brand-is-only-as-strong-as-its-product","status":"publish","type":"post","link":"https:\/\/sandraperezbotero.com\/es\/a-personal-brand-is-only-as-strong-as-its-product\/","title":{"rendered":"No existe marca sin producto: En Marca Personal, el producto eres tu"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Hablar de marca personal dej\u00f3 de ser un tema exclusivo de gente famosa o importantes empresarios. Hoy por hoy por dise\u00f1o o por \u201cazar\u201d todos tenemos una marca personal y cada vez es m\u00e1s evidente la importancia de construir una marca s\u00f3lida y memorable. Sin embargo, en medio de la b\u00fasqueda de estrategias ingeniosas y t\u00e1cticas brillantes para \u201cser reconocido\u201d, a veces se pasa por alto un principio fundamental: no puede haber una marca sin un producto s\u00f3lido detr\u00e1s. Y en el \u00e1mbito de la marca personal, ese producto eres t\u00fa.<\/p>

En un escenario profesional altamente competitivo y en constante evoluci\u00f3n, es crucial entender que la marca personal y el producto que representa est\u00e1n intr\u00ednsecamente vinculados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Aqu\u00ed es donde radica la esencia de la Diferenciaci\u00f3n:<\/p>

\"Tu eres el producto\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

La Importancia del \u201cProducto\u201d en la Marca Personal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

En el coraz\u00f3n de cualquier marca personal exitosa se encuentra la entrega de valor tangible y diferenciado. As\u00ed como un producto en el mercado debe superar las necesidades y deseos del segmento para el que fue creado, t\u00fa como profesional debes desarrollar habilidades, conocimientos y experiencias que resuelvan los problemas y agreguen valor a tu publico objetivo (empleador, clientes, compa\u00f1eros y socios, etc.)<\/p>

Al igual que una empresa define el concepto y propuesta de valor de sus productos con claridad y precisi\u00f3n, t\u00fa tambi\u00e9n debes definir qu\u00e9 te hace \u00fanica y valiosa, esto es, tu propuesta de valor personal. \u00bfCu\u00e1les son tus habilidades distintivas? \u00bfQu\u00e9 experiencia y conocimientos puedes ofrecer que te diferencian de otros en tu campo? Esto te ayudar\u00e1 a establecer una base s\u00f3lida para construir tu marca personal. Una de mis herramientas favoritas para hacer esto es la Pir\u00e1mide de Posicionamiento.<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Innovaci\u00f3n Constante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Todos los productos en el mercado tienen un ciclo de vida, por lo que constantemente se redise\u00f1an, actualizan e incluso se reinventan para mantener su relevancia y competitividad.<\/p>

De igual manera, t\u00fa tambi\u00e9n debes estar en constante desarrollo y mejora. Esto implica invertir en tu educaci\u00f3n, adquirir nuevas habilidades, expandir tu red de contactos y buscar oportunidades de crecimiento profesional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ahora s\u00ed, la promoci\u00f3n efectiva de tu marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Una vez que tienes claridad de quien eres como \u201cproducto\u201d, es fundamental comunicarlo de manera efectiva a trav\u00e9s de tu marca.<\/p>

Esto implica entender cu\u00e1les son tus canales y como te relacionas y llegas a tus p\u00fablicos de inter\u00e9s actuales y potenciales. Aqu\u00ed es donde tu presencia en l\u00ednea, redes sociales, CV, entrevistas y cualquier otra interacci\u00f3n profesional sirve de medio para entregar tu propuesta de valor \u00fanica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

La Medici\u00f3n del desempe\u00f1o de tu Marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Al igual que una empresa mide el \u00e9xito de su producto y marca mediante indicadores clave de resultados (KPIs), t\u00fa tambi\u00e9n debes medir el \u00e9xito de tu marca personal. Esto puede incluir el n\u00famero de conexiones y seguidores en redes sociales, el nivel de participaci\u00f3n en tus publicaciones, el n\u00famero de oportunidades laborales o clientes generados, entre otros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

En s\u00edntesis, as\u00ed como en el mundo empresarial el producto y la marca est\u00e1n intr\u00ednsecamente entrelazados, no existe una marca personal s\u00f3lida sin un producto s\u00f3lido detr\u00e1s, y ese producto eres t\u00fa misma. Comprender la importancia de este principio y aplicarlo de manera efectiva te ayudar\u00e1 a construir una marca personal poderosa y relevante en el tiempo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Personal branding is no longer limited to famous people, entrepreneurs, or public figures. Every individual has a personal brand, whether intentionally created or not, and it has become increasingly important to establish a solid and memorable brand. In pursuing clever strategies and tactics to gain recognition, we often forget a crucial element: a brand cannot […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[67],"tags":[72],"class_list":["post-6927","post","type-post","status-publish","format-standard","hentry","category-blog","tag-personal-brand"],"yoast_head":"\nA Personal Brand is Only as Strong as Its Product: You Are the Product | Sandra P\u00e9rez Botero<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sandraperezbotero.com\/es\/a-personal-brand-is-only-as-strong-as-its-product\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Personal Brand is Only as Strong as Its Product: You Are the Product | Sandra P\u00e9rez Botero\" \/>\n<meta property=\"og:description\" content=\"Personal branding is no longer limited to famous people, entrepreneurs, or public figures. Every individual has a personal brand, whether intentionally created or not, and it has become increasingly important to establish a solid and memorable brand. In pursuing clever strategies and tactics to gain recognition, we often forget a crucial element: a brand cannot […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sandraperezbotero.com\/es\/a-personal-brand-is-only-as-strong-as-its-product\/\" \/>\n<meta property=\"og:site_name\" content=\"Sandra P\u00e9rez Botero\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/isenseinnovacion\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-08T14:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-05T21:48:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sandra P\u00e9rez Botero\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sandraperez\" \/>\n<meta name=\"twitter:site\" content=\"@SaPerezBotero\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra P\u00e9rez Botero\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/\"},\"author\":{\"name\":\"Sandra P\u00e9rez Botero\",\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/#\\\/schema\\\/person\\\/06a8281b01c6df7cbcadcc445280ca7c\"},\"headline\":\"A Personal Brand is Only as Strong as Its Product: You Are the Product\",\"datePublished\":\"2024-08-08T14:30:00+00:00\",\"dateModified\":\"2024-11-05T21:48:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/\"},\"wordCount\":451,\"image\":{\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sandraperezbotero.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/2-1024x1024.png\",\"keywords\":[\"Personal Brand\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/\",\"url\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/\",\"name\":\"A Personal Brand is Only as Strong as Its Product: You Are the Product | Sandra P\u00e9rez Botero\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sandraperezbotero.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/2-1024x1024.png\",\"datePublished\":\"2024-08-08T14:30:00+00:00\",\"dateModified\":\"2024-11-05T21:48:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/#\\\/schema\\\/person\\\/06a8281b01c6df7cbcadcc445280ca7c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sandraperezbotero.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/2-1024x1024.png\",\"contentUrl\":\"https:\\\/\\\/sandraperezbotero.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/2-1024x1024.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/a-personal-brand-is-only-as-strong-as-its-product\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/sandraperezbotero.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Personal Brand is Only as Strong as Its Product: You Are the Product\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/#website\",\"url\":\"https:\\\/\\\/sandraperezbotero.com\\\/\",\"name\":\"Sandra P\u00e9rez Botero\",\"description\":\"Innovation Catalyst\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sandraperezbotero.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/sandraperezbotero.com\\\/#\\\/schema\\\/person\\\/06a8281b01c6df7cbcadcc445280ca7c\",\"name\":\"Sandra P\u00e9rez Botero\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d9f1f3ea87b7c312fa9c3bb474cb90cb83671b0f8afb0d6e79d9ebf546859b5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d9f1f3ea87b7c312fa9c3bb474cb90cb83671b0f8afb0d6e79d9ebf546859b5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d9f1f3ea87b7c312fa9c3bb474cb90cb83671b0f8afb0d6e79d9ebf546859b5?s=96&d=mm&r=g\",\"caption\":\"Sandra P\u00e9rez Botero\"},\"description\":\"Ayudo a las personas y organizaciones a promover la innovaci\u00f3n y lograr resultados excepcionales trabajando desde el prop\u00f3sito, la estrategia y el liderazgo. Si est\u00e1s aqu\u00ed es porque quieres hacer que la innovaci\u00f3n suceda dentro de tu organizaci\u00f3n. Voy ayudarte a lograrlo.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/sandraperez\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Personal Brand is Only as Strong as Its Product: You Are the Product | Sandra P\u00e9rez Botero","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sandraperezbotero.com\/es\/a-personal-brand-is-only-as-strong-as-its-product\/","og_locale":"es_ES","og_type":"article","og_title":"A Personal Brand is Only as Strong as Its Product: You Are the Product | Sandra P\u00e9rez Botero","og_description":"Personal branding is no longer limited to famous people, entrepreneurs, or public figures. Every individual has a personal brand, whether intentionally created or not, and it has become increasingly important to establish a solid and memorable brand. In pursuing clever strategies and tactics to gain recognition, we often forget a crucial element: a brand cannot […]","og_url":"https:\/\/sandraperezbotero.com\/es\/a-personal-brand-is-only-as-strong-as-its-product\/","og_site_name":"Sandra P\u00e9rez Botero","article_publisher":"https:\/\/www.facebook.com\/isenseinnovacion\/","article_published_time":"2024-08-08T14:30:00+00:00","article_modified_time":"2024-11-05T21:48:53+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/2.png","type":"image\/png"}],"author":"Sandra P\u00e9rez Botero","twitter_card":"summary_large_image","twitter_creator":"@sandraperez","twitter_site":"@SaPerezBotero","twitter_misc":{"Escrito por":"Sandra P\u00e9rez Botero","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/#article","isPartOf":{"@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/"},"author":{"name":"Sandra P\u00e9rez Botero","@id":"https:\/\/sandraperezbotero.com\/#\/schema\/person\/06a8281b01c6df7cbcadcc445280ca7c"},"headline":"A Personal Brand is Only as Strong as Its Product: You Are the Product","datePublished":"2024-08-08T14:30:00+00:00","dateModified":"2024-11-05T21:48:53+00:00","mainEntityOfPage":{"@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/"},"wordCount":451,"image":{"@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/#primaryimage"},"thumbnailUrl":"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/2-1024x1024.png","keywords":["Personal Brand"],"articleSection":["Blog"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/","url":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/","name":"A Personal Brand is Only as Strong as Its Product: You Are the Product | Sandra P\u00e9rez Botero","isPartOf":{"@id":"https:\/\/sandraperezbotero.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/#primaryimage"},"image":{"@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/#primaryimage"},"thumbnailUrl":"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/2-1024x1024.png","datePublished":"2024-08-08T14:30:00+00:00","dateModified":"2024-11-05T21:48:53+00:00","author":{"@id":"https:\/\/sandraperezbotero.com\/#\/schema\/person\/06a8281b01c6df7cbcadcc445280ca7c"},"breadcrumb":{"@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/#primaryimage","url":"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/2-1024x1024.png","contentUrl":"https:\/\/sandraperezbotero.com\/wp-content\/uploads\/2024\/11\/2-1024x1024.png"},{"@type":"BreadcrumbList","@id":"https:\/\/sandraperezbotero.com\/a-personal-brand-is-only-as-strong-as-its-product\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/sandraperezbotero.com\/"},{"@type":"ListItem","position":2,"name":"A Personal Brand is Only as Strong as Its Product: You Are the Product"}]},{"@type":"WebSite","@id":"https:\/\/sandraperezbotero.com\/#website","url":"https:\/\/sandraperezbotero.com\/","name":"Sandra P\u00e9rez Botero","description":"Innovation Catalyst","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sandraperezbotero.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/sandraperezbotero.com\/#\/schema\/person\/06a8281b01c6df7cbcadcc445280ca7c","name":"Sandra P\u00e9rez Botero","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9f1f3ea87b7c312fa9c3bb474cb90cb83671b0f8afb0d6e79d9ebf546859b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9f1f3ea87b7c312fa9c3bb474cb90cb83671b0f8afb0d6e79d9ebf546859b5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d9f1f3ea87b7c312fa9c3bb474cb90cb83671b0f8afb0d6e79d9ebf546859b5?s=96&d=mm&r=g","caption":"Sandra P\u00e9rez Botero"},"description":"Ayudo a las personas y organizaciones a promover la innovaci\u00f3n y lograr resultados excepcionales trabajando desde el prop\u00f3sito, la estrategia y el liderazgo. Si est\u00e1s aqu\u00ed es porque quieres hacer que la innovaci\u00f3n suceda dentro de tu organizaci\u00f3n. Voy ayudarte a lograrlo.","sameAs":["https:\/\/x.com\/sandraperez"]}]}},"_links":{"self":[{"href":"https:\/\/sandraperezbotero.com\/es\/wp-json\/wp\/v2\/posts\/6927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandraperezbotero.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandraperezbotero.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandraperezbotero.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sandraperezbotero.com\/es\/wp-json\/wp\/v2\/comments?post=6927"}],"version-history":[{"count":0,"href":"https:\/\/sandraperezbotero.com\/es\/wp-json\/wp\/v2\/posts\/6927\/revisions"}],"wp:attachment":[{"href":"https:\/\/sandraperezbotero.com\/es\/wp-json\/wp\/v2\/media?parent=6927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandraperezbotero.com\/es\/wp-json\/wp\/v2\/categories?post=6927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandraperezbotero.com\/es\/wp-json\/wp\/v2\/tags?post=6927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}