{"id":6936,"date":"2023-09-13T09:30:00","date_gmt":"2023-09-13T13:30:00","guid":{"rendered":"https:\/\/sandraperezdev.wpenginepowered.com\/?p=6936"},"modified":"2024-12-06T13:20:31","modified_gmt":"2024-12-06T18:20:31","slug":"shape-your-personal-positioning","status":"publish","type":"post","link":"https:\/\/sandraperezbotero.com\/es\/shape-your-personal-positioning\/","title":{"rendered":"Posicionamiento Personal: \u00bfQu\u00e9 lugar quieres ocupar en la mente de las personas?"},"content":{"rendered":"
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Decidir c\u00f3mo posicionar un nuevo producto o marca en la mente de los consumidores es una tarea crucial para cualquier empresa. Un posicionamiento eficaz puede aumentar el reconocimiento de la marca, impulsar las ventas y construir lealtad a largo plazo con los clientes. Lograr esto requiere equilibrar la familiaridad con la novedad, al mismo tiempo reflejar los valores deseados y destacar los atributos diferenciales. Esta es la esencia de definir un posicionamiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Los mismos principios aplican a la marca personal. as personas, al igual que las marcas y productos, ocupamos alg\u00fan espacio en la mente de quienes nos conocen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No somos lo mismo para todos y no para todos somos igual de importantes o relevantes. Pero lo cierto es que cada una de nuestras acciones deja una marca en quienes interact\u00faan con nosotros.<\/p>

De la misma manera que los equipos de branding e innovaci\u00f3n trabajan muy duro para establecer el posicionamiento de sus productos y marcas, tu debes hacerte cargo del posicionamiento que ocupas en tus grupos de inter\u00e9s. Qu\u00e9 lugar ocupas en la mente de tu jefe, tus compa\u00f1eros, clientes, inversores, alumnos o incluso familia y amigos? Tu posicionamiento hace parte integral de tu marca personal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La Pir\u00e1mide de Posicionamiento: Una herramienta para la Marca Personal\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Una herramienta muy simple que he usado al dise\u00f1ar productos y marcas es la Pir\u00e1mide de Posicionamiento. Hoy te comparto como puedes comenzar a aplicarla a tu vida profesional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Los Tres Vertices de la Pir\u00e1mide<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. \u00bfD\u00f3nde Compito?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Este v\u00e9rtice de la pir\u00e1mide se refiere a la categor\u00eda en que se quiere competir (o desempe\u00f1ar un rol). Para productos y servicios tradicionalmente era necesario definir una categor\u00eda, por ejemplo: bebidas, comida para bebes, banca. Para una persona podr\u00eda ser tu profesi\u00f3n: abogado, ingeniera, maestr@, etc.<\/p>

Hoy en d\u00eda, las l\u00edneas entre categor\u00edas se est\u00e1n difuminando, lo que da lugar a mercados de nicho y especializaciones. Al definir tu categor\u00eda, considera la posibilidad de crear un nicho que resalte tus fortalezas \u00fanicas o describirlo por el \u2018Job to be done\u2019 que cumples. En lugar de identificarte simplemente como un \u201ccoach,\u201d podr\u00edas decir que te enfocas en \u201cayudar a las personas a mejorar sus relaciones,\u201d lo que abre nuevas posibilidades m\u00e1s all\u00e1 del coaching convencional.<\/p>

Si te sientes movid@ a crear una categor\u00eda nueva, como \u201ccolector de sue\u00f1os\u201c, o \u201cdesarrollador de preguntas para Chat GPT\u201d ten presente que vas a necesitar invertir en educar a tu publico objetivo sobre que significa eso. Yo tuve que hacerlo cuando adopt\u00e9 mi posicionamiento como catalizador de innovaci\u00f3n - Un termino que hace 10 a\u00f1os pocos usaban.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2. Parity: \u00bfQu\u00e9 es lo m\u00ednimo que necesito para competir?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cuando tienes claro la categor\u00eda en la que te quieres desempe\u00f1ar, el siguiente paso es definir claramente qu\u00e9 es lo m\u00ednimo que debes saber o poder hacer para competir, tener \u00e9xito o ser reconocido en esa categor\u00eda. Por ejemplo, si decides que tu categor\u00eda es \u201cGerencia de Proyectos de infraestructura\u201d, debes al menos saber de gesti\u00f3n de proyectos.<\/p>

Para trabajar este v\u00e9rtice es muy \u00fatil conocer y entender a tu competencia y los requisitos de conocimientos y habilidades que el mercado pide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3. \u00bfQu\u00e9 es lo que me hace \u00fanic@?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a1Este es el v\u00e9rtice de creaci\u00f3n de valor! En \u00e9l defines lo que hace te hace \u00fanic@, identificando esas caracter\u00edsticas por las cuales TU quieres ser recordada y preferida. Qu\u00e9 habilidades, conocimientos o aptitudes te caracterizan.<\/p>

Piensa en lo que te gustar\u00eda que las personas dijeran y pensaran de ti. \u00bfQu\u00e9 los motivar\u00eda a elegirte o recomendarte en primer lugar? A veces, las habilidades interdisciplinares pueden realzar tu singularidad, incluso si parecen no estar relacionadas con tu profesi\u00f3n.<\/p>

Cada atributo que comuniques debe contar con una 'raz\u00f3n para creer'. Por ejemplo, 'Facilitador de talleres de innovaci\u00f3n de clase mundial' suena impresionante, pero sin una justificaci\u00f3n clara de lo que te hace de clase mundial, es simplemente una declaraci\u00f3n vac\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00bfTe animas a crear tu pir\u00e1mide de posicionamiento?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para m\u00ed, hacer este ejercicio es muy divertido y enriquecedor. \u00a1En especial porque no hay una \u00fanica respuesta! Puedes jugar con tantos posicionamientos como quieras hasta que encuentres el que te hace sentido y el que resuena con quienes te conocen.<\/p>

Dos herramientas adicionales que te ayudan a encontrar tus diferenciales son pedir feedback y construir tu linea de tiempo. Puedes ver mi post al respecto en LinkedIn<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Espero que hayas encontrado algo de inspiraci\u00f3n y orientaci\u00f3n en este articulo, me encartar\u00eda escuchar tus opiniones y experiencia en tu camino de innovaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Determining how to position a new product or brand in the minds of consumers is a crucial task for any company. Effective positioning can boost brand awareness, drive sales, and build long-term customer loyalty. Achieving this requires balancing recognizability with novelty while reflecting desired values and highlighting unique selling points. 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