How to Revitalize the Construction Sector After the Pandemic

Client: Cali Chamber of Commerce

Sector:

Construction, Design, Cities

Service:

Innovation Sprint, Purpose and Growth Strategy, Positioning

Question/Challenge:

In the wake of the pandemic, the Urban Habitat Cluster, part of the Cali Chamber of Commerce, aimed to rejuvenate the construction sector in Cali and Valle del Cauca. Seven organizations, spanning various aspects of the construction and design sectors, came together to tackle a pivotal question: “How can we enhance the sophistication of the construction sector and seize new business opportunities in a post-pandemic world?

Strategy:

To address each organization’s unique challenges while tackling the overarching question, I assembled a team of three fractional strategic facilitators. Together, we designed an innovation Sprint process comprising seven sessions. This structured approach included:

Custom Sessions for Each Organization: We tailored individual sessions to address the unique challenges faced by each organization, creating strategic roadmaps for new product and service opportunities.
Group Sessions for Collaboration: These sessions encouraged cross-pollination of ideas and networking among the companies, promoting collaboration and shared learning.
Developing a Shared Vision: We guided each team in creating a unified vision that reflected their current capabilities, aspirations, and future goals.
Alignment with Growth Strategies: We worked to ensure that new initiatives were in sync with broader growth strategies, providing focused and targeted innovation efforts.
Trend Insights and Opportunity Recognition: By training teams to observe market trends, we helped identify key opportunities for innovation.
User-Centric Methodologies: We employed tools like Jobs to Be Done (JTBD) and Customer Journey mapping to better understand and address the evolving needs of end-users.
Concept Development: Guidance on defining Value Propositions and understanding product concepts led to innovative proposals for new offerings.

Outcome:

Tangible Outcomes:
- Strategic Roadmaps and Growth Platforms: Developed clear frameworks for growth driven by market trends, customer insights, and internal capabilities, providing strategic direction.
- Differentiated Value Propositions: Crafted unique market concepts that set participating companies apart in the competitive landscape.
- Actionable Plans: Established high-level plans for concept validation and foundational steps for future projects, ensuring they were both actionable and implementable.

Intangible Outcomes:
- Inspired Teams with Creative Capacity: Teams were motivated and equipped to craft distinctive value propositions.
- Ongoing Innovation Methodologies and Tools: Companies were empowered with innovation methodologies and tools that they can continue to apply effectively.